180 - Do the Opposite of "Going Viral"

Is it just me, or does it seem like people think creative work only matters if it's reaching insane amounts of people? Like if you've never made something that's gone viral, than you're not really in the REAL creative game? Like if you don't have a bonkers amount of followers on social media than you're creativity just doesn't really matter?

In this episode I want to argue the opposite. I want to prove to you that deep impact is better than wide appeal when it comes to your creativity. I also want to suggest a practical way of implementing this idea into the creative work you're making today. 

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Show Notes