152 - The Most Powerful Marketing Technique that’s Massively Underused (Marketing Series Pt 3)

Marketing can be so discouraging when you’re not focusing your efforts on what really works. In my experience there are only a few styles of marketing that really work today and one of them is ‘influencer marketing’. Influencer marketing is like 'word of mouth' on steroids. Now, if you can resist puking in your mouth at the sound of the word ‘influencer’, I think we can learn some things from this marketing style that will not only help us grow our creative careers but also do so in a way that is more positively human!